Business to Business Opportunities Attract IndyCar Sponsors For Indianapolis 500

Rubicon Race Team is finding itself in an enviable position for a motorsports entity in these unpredictable economic times---with a car full of sponsors. Under the leadership of team owner Jim Freudenberg, Rubicon has signed 36 sponsors to date for their one-car Indianapolis 500 effort and hopes to add more prior to the green flag dropping on May 25 for the 92nd running of the Indianapolis 500. "The group of partners that we have built is amazing," said Jim. "I have always been a big proponent of capitalizing on the business to business aspect of sponsorships. If you can help our partners grow their business by working together, the longevity of the relationship is extended and it makes more sense than other avenues of branding."

Jim is referring to the depth and breadth of partners that have joined Rubicon for the month of May and the Indianapolis 500. "We started with a few partners who were interested in coming on board but it had to make business sense for them and when we started to unveil the other partners who would be joining us—it all began to come together," explained Jim. "LifeLock signed on knowing that they wanted to capitalize not only on the brand awareness that a primary sponsorship in the world’s largest one day sporting event would garner, but to also access the millions of employees and contacts worldwide of our other partners. It is a win-win for their company as they get the branding recognition they want and also create and build new databases of clients."

"Through our partnership with Rubicon Race Team we have been able to reach several million consumers very quickly and that has translated into many new LifeLock clients," said LifeLock CEO Todd Davis. "It is very refreshing to have a partner that is willing to put forth the effort this team has put forth for our company and grow the relationship with an actual return on investment we can quantify."

In addition to the business to business aspect that a partnership with Rubicon brings to a company, there are a number of business to consumer platforms that can be capitalized on as well. For example, Rubicon Race Team partner MoneyMailer, who has access to over 22 million homes with their savings envelope, is working with other partners to grow their businesses and they will also be doing extensive onsite entertaining of clients at the Speedway during the month of May by hosting their franchisees in the teams’ suite. For their company, it is the perfect opportunity to create brand awareness among the many consumers in attendance at the Speedway.

"We have been looking for new and creative ways to connect with our customers, both consumers and businesses. By partnering with the Rubicon Race Team we accomplish both on the world’s largest stage," said Steven Gray, chief operating officer of Money Mailer. "Money Mailer is leveraging all of the opportunities available to us through this partnership. We want to raise brand awareness, increase visibility for national advertisers and provide our franchisees with opportunities otherwise not available to them and their valued local advertising customers."

Additional team partners include Geico, who has long partnered with driver Max Papis, Campbell Fisher Design, Turning Stone Resorts, Boston Market, Big Red, All Sport, Sharp Business Systems, National City Bank Private Client Group, Newton Vineyard, Moet and Chandon, All Access Promotions, Red Gold, Kincaid’s Steaks and Chops, Guilford Trail Townhomes, E-Village Solar, Terrace Beach Resorts, John Kirk Furniture Gallery, Brugge, Watson’s, All Seasons Landscape Management, E-Layaway, Effer-Thin, Jet One Jets, Pierce Jewelers, Links Marketing Group, Windows and Siding of Indianapolis, NWA World Vacations, BMG, AHCS, Moves Magazine, Lockhart Hummer, Regal Printing , CORT Furniture Rentals and Blade Pro Products.

Franchise News